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The Kansas City Zoo
The Senior Strategic Communications capstone project at The University of Kansas is "Campaigns." In the class, students work in a team with real clients to produce a complete marketing plan - strategy, tactics, executions and all.
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Our group, Konspekt Solutions was challenged to to market a little-known Zoo outreach program: The Zoomobile. Below you'll find some of the videos we produced for the Zoo, and our entire 66 page plansbook that details our marketing plan.
Click the double arrow to download for better viewing
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